Over the past twenty years, clothing production and consumption have more than doubled, with average consumers keeping their clothes only half as long. Around 100 billion garments are produced annually for the fashion industry alone, accounting for 20% of the world’s wasted water. It’s hard to believe most people only wear 50% of their wardrobes too!

This rapidly evolving problem of fast fashion and over consumption of clothing needs to be corrected. By making it easier to make a conscious decision to shop with ethical, sustainable and high-quality brands together, we will make a huge impact in preserving the planet! Join the movement to preserve Mother Earth for generations to come.